Make Range 1 - Desert Island Theory centres on the idea of opportunities presented by restriction.
Sam Osborne and Julian Ganio decided to expand the idea of only using what was
available in terms of raw materials to all aspects of the range and its
planning including models, graphics and print, photographers and
research channels.
A friends and family orientated theme began to form as creatives close
to the pair began to come forward with contributions that built on work
and ideas that transcended from friendships and familiarity.
The name was given of ‘Desert Island Theory’ in an expression that
discusses the notion of only using what is immediately within your grasp
ranging from objects to community.
The expression is used to explore the beauty and opportunity that can
come from the challenge presented by decreasing world resources.
